光線打在墻體上，建筑就此形成。在投射墻體之前，太陽光并不知道自己是什么。——路易斯·康

When the light hits the wall, the building is formed. Before projecting onto the wall, the sun does not know what it is.——Louis Kang

F+生活研究所，位于上海宜山路家飾佳商場(chǎng)內(nèi)，周邊聚集著眾多同類家裝設(shè)計(jì)品牌。品牌方希望通過空間設(shè)計(jì)策略跳脫消費(fèi)者對(duì)行業(yè)的固有認(rèn)知，形成一處個(gè)性與藝術(shù)風(fēng)格相融的藝術(shù)展廳。

F+Life Research Institute is located in Shanghai Yishan Road Home Decoration Mall, surrounded by many similar home decoration design brands. The brand hopes to break away from consumers' inherent perception of the industry through space design strategy and form an art exhibition hall with personality and artistic style.

F+生活研究所是一家成立于2018年的主打極簡(jiǎn)風(fēng)格的全屋定制品牌。遵循品牌的極簡(jiǎn)理念，我們從路易斯·康的薩爾克生物研究所汲取設(shè)計(jì)靈感，用克制的手法塑造空間的形體，以光為媒介建構(gòu)場(chǎng)所精神。

F+Life Research Institute is a whole-house customized brand focusing on minimalist style, established in 2018. Following the minimalist concept of the brand, we draw design inspiration from the Salk Institute of Biology of Louis Kang, use restraint to shape the shape of space, and use light as the medium to construct the spirit of the place.

互聯(lián)網(wǎng)的發(fā)展和疫情的經(jīng)歷，很大程度改變了人們的購(gòu)物方式和生活方式，于此也對(duì)品牌空間提出了新的時(shí)代命題。不同于過去簡(jiǎn)單鋪陳產(chǎn)品，當(dāng)下的品牌展廳更注重通過空間設(shè)計(jì)展示品牌氣質(zhì)，從而為到訪的客人帶來沉浸式品牌體驗(yàn)。

The development of the Internet and the experience of the epidemic have changed people's shopping and lifestyle to a large extent, which also put forward a new era proposition for brand space. Unlike the simple display of products in the past, the current brand exhibition hall pays more attention to displaying the brand temperament through space design, so as to bring the guests an immersive brand experience.

互聯(lián)網(wǎng)的發(fā)展和疫情的經(jīng)歷，很大程度改變了人們的購(gòu)物方式和生活方式，于此也對(duì)品牌空間提出了新的時(shí)代命題。不同于過去簡(jiǎn)單鋪陳產(chǎn)品，當(dāng)下的品牌展廳更注重通過空間設(shè)計(jì)展示品牌氣質(zhì)，從而為到訪的客人帶來沉浸式品牌體驗(yàn)。

The development of the Internet and the experience of the epidemic have changed people's shopping and lifestyle to a large extent, which also put forward a new era proposition for brand space. Unlike the simple display of products in the past, the current brand exhibition hall pays more attention to displaying the brand temperament through space design, so as to bring the guests an immersive brand experience.

互聯(lián)網(wǎng)的發(fā)展和疫情的經(jīng)歷，很大程度改變了人們的購(gòu)物方式和生活方式，于此也對(duì)品牌空間提出了新的時(shí)代命題。不同于過去簡(jiǎn)單鋪陳產(chǎn)品，當(dāng)下的品牌展廳更注重通過空間設(shè)計(jì)展示品牌氣質(zhì)，從而為到訪的客人帶來沉浸式品牌體驗(yàn)。

The development of the Internet and the experience of the epidemic have changed people's shopping and lifestyle to a large extent, which also put forward a new era proposition for brand space. Unlike the simple display of products in the past, the current brand exhibition hall pays more attention to displaying the brand temperament through space design, so as to bring the guests an immersive brand experience.

中央的吧臺(tái)下端嵌入線性燈帶，勾勒出硬朗的體塊，帶來了靈動(dòng)的漂浮感。

The lower end of the central bar is embedded with a linear light band, which outlines a strong body and brings a flexible floating feeling.

中央的吧臺(tái)下端嵌入線性燈帶，勾勒出硬朗的體塊，帶來了靈動(dòng)的漂浮感。

The lower end of the central bar is embedded with a linear light band, which outlines a strong body and brings a flexible floating feeling.

片墻之后的縱向空間被一分為二，中央走廊串聯(lián)起六個(gè)區(qū)域。

The longitudinal space behind the wall is divided into two parts, and the central corridor connects six areas.

黑色的走廊墻面更加突顯了頂面的沖孔鋁板帶來的星光點(diǎn)點(diǎn)，薩爾克生物研究所廣場(chǎng)中的水道在空間中以線性地?zé)粼佻F(xiàn)，暖色調(diào)的燈光在暗色系空間中延展開來，打破整個(gè)空間的沉默，增加空間的縱深感，吸引人們探尋空間深處。

The black corridor wall more highlights the starlight spots brought by the perforated aluminum plate on the top surface. The watercourse in the Salk Institute of Biology square is reproduced in the space with linear lights, and the warm color lights are extended in the dark space, breaking the silence of the whole space, increasing the depth of the space, and attracting people to explore the depth of the space.

除此之外，走廊的三處隱形門，可根據(jù)不同的空間需求進(jìn)行開合，對(duì)空間進(jìn)行橫向切割。

In addition, there are three invisible doors in the corridor, which can be opened and closed according to different space requirements, and the space can be cut horizontally.

一層為空間整體序幕，二、三層空間為產(chǎn)品展示及客戶洽談區(qū)，四層為辦公區(qū)域。在產(chǎn)品展示區(qū)域，我們打破了展廳設(shè)計(jì)的場(chǎng)景化設(shè)計(jì)，更多的是呈現(xiàn)與產(chǎn)品相符的空間氣韻。

In addition, there are three invisible doors in the corridor, which can be opened and closed according to different space requirements, and the space can be cut horizontally. The first floor is the overall prologue of the space, the second and third floors are the product display and customer negotiation area, and the fourth floor is the office area. In the product display area, we have broken the scenario-based design of the exhibition hall design, and more importantly, we have presented the space charm consistent with the product.

空間一角的黑馬裝置，如全屋定制行業(yè)的黑馬F+生活研究所一般闖入我們的視野。

The dark horse device in the corner of the space, such as the dark horse F+Life Research Institute in the whole-house customization industry, has entered our vision.

黑馬對(duì)面是極簡(jiǎn)的島臺(tái)洽談區(qū)，符合站立高度的長(zhǎng)桌島臺(tái)可容納多人在此處進(jìn)行交流洽談。島臺(tái)背后的墻面整齊羅列著百款產(chǎn)品樣板，方便客人隨手取閱了解。

Opposite the dark horse is the minimalist island and platform negotiation area. The long table island and platform that meets the standing height can accommodate many people to exchange and negotiate here. The wall behind the island platform is neatly listed with hundreds of product models, which is convenient for customers to read and understand.

在F+生活研究所，我們嘗試用極簡(jiǎn)的手法在有限的物理空間中，用光和墻的對(duì)話來營(yíng)造空間氛圍，賦予空間無限的想象力，呈現(xiàn)極簡(jiǎn)克制的品牌概念。

At F+Life Research Institute, we try to create a space atmosphere by using the dialogue between light and wall in a limited physical space in a minimalist way, endow the space with infinite imagination, and present the brand concept of minimalism and restraint.

正如F+生活研究所對(duì)家的理解”從家的本質(zhì)出發(fā)，以定制打造家居生活方式?！蔽覀兿嘈艔钠放频谋举|(zhì)出發(fā)，將產(chǎn)品和空間氛圍更柔軟地糅合，是更對(duì)品牌理念更契合的呈現(xiàn)。

As F+Life Research Institute understands home, "starting from the essence of home, we can customize our home lifestyle." We believe that starting from the essence of the brand, combining the product and space atmosphere more softly is a more consistent presentation of the brand concept.

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